Is 85% of your recorded traffic worth losing?
Cookie rejection can lead to loss of usable analytics, lack of functionality and reduced website content which in turn can result in lower traffic figures. Already some sites are reporting a reduction of over 85% in unique recorded visitors when asked about cookie acceptance - with the resulting loss of advertising supported revenue.
Our experience in developing the ICX cookie compliance tool has given us a unique insight into the mechanics of visitor/cookie interaction and how to optimise your website infrastructure to migitage the effects of compliance.
The Informed Choices consulting team will work with you to develop effective, practical and efficient solutions to implementing and developing your cookie acceptance policies regardless of the type of site or its underlying infrastructure.
Contact us today for more information.