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ICX Continues To Move Ahead With Ambitious Plans


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Our ICX2 Corporate Governance Toolkit has been under evaluation by a number of big names for the last year and a bit and has performed to specification. We are planning a roll-out to other clients during 2016 and full release early in 2017. We've also been busy with our ICX3 eCommerce offering which improves conversion at checkout and customer retention afterwards. All based around our core ICX privacy product.

The database has been expanded with the aquisition of over 1 million detailed site profiles from another startup which extends our reach considerably, reduces profiling time and allows us to move ahead with our plans to integrate ICX in to consumer products. We're discussing a joint offering with a major consumer security product presently. More information will follow here later this year.


ICX Corporate Governance Toolkit nearing completion


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Following the introduction of the Cookie Law we at Informed Choices haven't been sitting on our hands. No, we've developed our core ICX product beyond simple privacy awareness and built an architecture which supports a whole range of privacy governance issues and is available in server, network, desktop and mobile editions. It's unique, resilient and fulfils a niche in the corporate governance sector which is untouched by any other offering.

Working with industry leaders in governance, legal and technology we are close to releasing the first toolkit for select clients to evaluate. We'll post full details on our website in due course.

Watch this space...

Version 2 of ICX In Development


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Our first ICX Privacy Profile was well received but we've sought out feedback regarding additional features and functionality our users would like to see. Our tech team have been working hard and are now deep in development of the next-generation of the ICX Privacy Profile which will incorporate these features and a few more we've thought of.

The technology exists to make surfing on the web a safer and more secure activity and our ICX2 (as we are unimaginately calling it) will represent a major leap forward in terms of privacy and security.

Already we have interest from a major Asian venture capital firm and talks are beginning to incorporate ICX into consumer and business facing products.

Keep checking our site for updates.

Surf safely!

Informed Choices

Informed Choices Presented At The Venta Investor Day - November 2012


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We've just had a great day talking to private investors at the Venta Investor Day held at the Hethel Engineering Centre next to the Lotus car factory.

If you would like more information about investing in Informed Choices please contact us in confidence.

More information about:

Venta and the Hethel Engineering Centre

We're Speaking At The ICC UK Half-Day Seminar: International Aspects Of e-Privacy


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Informed Choices are proud to be sponsoring and speaking at the International Chamber of Commerce's e-Privacy seminar which is being held to mark the launch of the second edition of ICC UK’s Cookies guide.

We will be be talking about Privacy Marketing - a novel use of privacy to increase sales, retention and ultimately ROI.


We're speaking at Digital Shoreditch


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Digital Shoreditch logo

Join us at the best and biggest digital festival in London, Digital Shoreditch on the 28th May. Our CEO Marcus Stafford talks in the Big Top about privacy marketing and how respecting your customers privacy online can pay dividends in customer retention and growth.

Book your free ticket


Have questions about online privacy, want to understand how it can enhance your brand? Connect with us on Lanyrd before the event

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